UMA MARCA AMPLIFON
WDL, Brand & Retail
Avenida 5 de Outubro, Lisboa
PROJECTO DE EXPANSÃO E REBRANDING
Amplifon is a world leader in the field of hearing solutions, acting not only in distribution but also in adapting and customizing multiple devices and solutions. In each center, the brand offers top professionals to enable hearing screening, clarify users' questions and create tailor-made solutions.
Amplifon has in Portugal a network of about 30 own centers and 60 collaborating centers and hearing aid points, thus having a wide coverage in the national territory.
Brand expansion in our country began in 2014, in active collaboration with WDL at every stage of each store process with the goal of opening 40 stores in 3 years. We have been following this expansion plan since the beginning, having achieved the goals set for 15 stores per year.
In this project, WDL cooperates and actively develops all stages of the process. We identify the best properties and geographical locations, implement the concept at the project level, streamline licensing processes and legal issues, and execute the work and various furniture equipment.
We also provide post-opening follow-up in the form of maintenance service and ongoing support for all technical issues of store spaces.
The type of services provided by Amplifon implies its own architectural structure, adjusted to the acoustic and sound wave absorption needs, which led the WDL team to develop innovative technical solutions that respond and enable these conditions.
A WDL desenvolveu um vasto conjunto de peças gráficas para as diversas lojas da Amplifon, nas quais se evidenciam as montras, displays, reclamos, painéis, sinaléticas, autocolantes, vinis, fichas de produtos e preçários.
Operating centers in: Abrantes, Águeda, Alcobaça, Almada, Amadora, Angra do Heroísmo, Aveiro, Barcelos, Barreiro, Beja, Braga, Bragança, Cabeceiras de Basto, Caldas da Rainha, Cantanhede, Cascais, Chaves, Cacém, Castelo Branco, Coimbra, Covilhã, Elvas, Espinho, Estremoz, Évora, Fafe, Faro, Figueira da Foz, Famalicão, Funchal, Fundão, Guarda, Guimarães, Lamego, Leiria, Lisboa, Loulé, Lousada, Mafra, Maia, Marco de Canaveses, Matosinhos, Mem Martins, Moscavide, Odivelas, Oeiras, Oliveira do Hospital, Parede, Paredes, Penafiel, Pombal, Ponta Delgada, Ponte de Lima, Portalegre, Portimão, Porto, Póvoa de Varzim, Praia da Vitória, Rio Maior, Santa Maria da Feira, Santarém, São João da Madeira, Seia, Setúbal, Seixal, Setúbal, Tavira, Tondela, Torres Novas, Torres Vedras, Vale Cambra, Valongo, Viana do Castelo, Vila do Conde, Vila Franca de Xira, Vila Nova de Famalicão, Vila Nova de Gaia, Vila Real, Vila Real de Santo António, Vila Verde, Viseu.