True

MINISOM

AN AMPLIFON BRAND

Odoo • Image and Text
CLIENT

Amplifon

IMPLEMENTATION PROJECT
WDL, Brand & Retail 

ARCHITECTURE PROJECT 

Amplifon

LOCAL

Av. 5 de Outubro, Lisboa

TYPOLOGY
Hearing Center 

YEAR 

2015

EXPANSION AND REBRANDING PROJECT

Amplifon is a world leader in the area of hearing solutions, acting not only in terms of distribution, but also in the adaptation and customization of the various equipment and solutions. In each center, the brand offers top professionals to enable auditory screening, clarify users questions and create personalized solutions. 

Amplifon has in Portugal, a network composed of about 30 own centers and 60 collaborating centers and hearing assistance points, thus having a wide coverage in the national territory.

The expansion of the brand in our country began in 2014, in active collaboration with WDL in all stages of the process of each store, with the aim of opening 40 stores in 3 years. We have followed this expansion plan from the beginning, having reached the stipulated objectives of 15 stores per year.



In this project, WDL collaborates and actively develops all phases of the process. We proceed to the identification of the best properties and geographic locations, implement the concept at the project level, streamline the licensing processes and legal issues and execute the work and the various furniture equipment. We also provide follow-up after opening, in the form of a maintenance service and permanent support for all technical issues in store spaces.

The type of services provided by Amplifon implies its own architectural structure, adjusted to the acoustic and sound wave absorption needs, which led the WDL team to develop innovative technical solutions that respond to and enable these constraints.

WDL has developed a wide range of graphic pieces for the various Amplifon stores, which showcase shop windows, displays, signs, panels, stickers, vinyls, product sheets and prices.

 

LOCALIZATIONS

Portuguese locations with centers already in operation: Abrantes, Águeda, Alcobaça, Almada, Amadora, Angra do Heroísmo, Aveiro, Barcelos, Barreiro, Beja, Braga, Bragança, Cabeceiras de Basto, Caldas da Rainha, Cantanhede, Cascais, Chaves, Cacém, Castelo Branco, Coimbra, Covilhã, Elvas, Espinho, Estremoz, Évora, Fafe, Faro, Figueira da Foz, Famalicão, Funchal, Fundão, Guarda, Guimarães, Lamego, Leiria, Lisboa, Loulé, Lousada, Mafra, Maia, Marco de Canaveses, Matosinhos, Mem Martins, Moscavide, Odivelas, Oeiras, Oliveira do Hospital, Parede, Paredes, Penafiel, Pombal, Ponta Delgada, Ponte de Lima, Portalegre, Portimão, Porto, Póvoa de Varzim, Praia da Vitória, Rio Maior, Santa Maria da Feira, Santarém, São João da Madeira, Seia, Setúbal, Seixal, Setúbal, Tavira, Tondela, Torres Novas, Torres Vedras, Vale Cambra, Valongo, Viana do Castelo, Vila do Conde, Vila Franca de Xira, Vila Nova de Famalicão, Vila Nova de Gaia, Vila Real, Vila Real de Santo António, Vila Verde, Viseu.